They lie! I was too intelligent to immediately become a paying member, thank goodness.
I realized that they were randomly sending profiles to members saying that an individual was interested in them when the individual had never even seen the person's profile.
It's a scam to get you to pay so that you can communicate with that 'dream guy' who has the hots for you.
I really got tired of guys sending me messages saying, "Thanks for your interest in me...." Whereas I would respond that I had never even seen their profiles before they wrote to me.